Hi there, nice to meet you!
ABOUT ME
I discovered the power of words at the age of 8, when I started writing poems for self-expression. It was many years later that I came to an even more crucial insight — words, images and ideas, when alchemised together in the right way, have the potential to shape worldviews and spark transformation. This is what drives my passion and professional path to this day.
I specialise in creating holistic narratives — from brand statements to product descriptions; from creative briefs to final launch. With my track record in steering creative projects, and a sharp editorial eye for quality, my work has always been about more than just stringing sentences and images together. Increasingly, it’s about nurturing deeper connections, inspiring a more conscious engagement with the world, and with each other.
CLIENTS
Looms.World, Design Hotels, SCORPIOS, Nōema Mykonos,
Closer Studio, The Soulab, Epic Travel, Atelier Oblique
WORK RESUME
Freelance Editor & Content Director
since Sep 2021
Head of Creative Productions & Publications
Design Hotels™
Jan 2020 – Sep 2021
Senior Brand Manager
Design Hotels™
Oct 2016 – Dec 2019
Editorial Manager
Gestalten
Oct 2013 – Apr 2016
Business Development Manager
Sofia Design Week / Architecture Week / Dance Week
Apr 2011 – May 2013
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“Silvena is a special force with unique comprehensive skillset across all things Content, Editorial and general creative direction and sensitivities, with great eye for detail without losing strategic helicopter view.”
Ksenia Starikova
Founder of LOOMS, Former VP of Brand at Design Hotels -
“She brings unique knowledge of the creative industry while continuously impressing with a passionate and humane approach of coordinating team projects with flawless autonomy.”
Johannes Schwark
Creative Director -
“Silvena has been a great support to the team, always bringing insightful and creative direction to our on-going projects. She is a dynamic and reliable collaborator, with excellent writing skills.”
Valentine Moretto
Head of Marketing & Communications
at Scorpios