Epic Asia — Brand Development (2024)

Epic Travel is a boutique travel agency based in Peru, offering tailored journeys across the world—from solo adventures to luxurious resort holidays and guided small-group discovery trips. Known for their commitment to quality, they have built a strong reputation in the region. In 2024, they decided to expand their portfolio with Epic Asia—a sub-brand offering a special series of curated journeys across South-East Asia, focused on mindfulness and self-discovery.


Together with my friend and collaborator, Creative Director Johannes Schwark, I had the opportunity to help shape and give voice to this new sub-brand. By developing its visual identity, tone of voice, and providing strategic input to distill the essence of their values and product, we helped Epic Asia craft the right look, feel, and messaging to confidently launch its next global phase.