Impact Report for Empiria Hospitality Group

Together with Looms, a platform for research, creative ideation, and collaborations inspired by circularity, I co-created a comprehensive Sustainability Report for the Greek hospitality group Empiria.

As this was the group’s first report of this kind, it involved a deep research and analysis to understand, curate and assess the company’s impact-related practices and aspirations. As a result of collaborative workshops, brainstorms with the client, analysis of their operations, partnerships and best practices in the field, I devised a bespoke impact framework, tailored to the needs of the client and accommodating their goals, challenges and relevant metrics to track their impact on annual basis. This work not only rendered a coherent, comprehensive snapshot of Empiria’s current sustainability efforts, but also created a solid foundation and template for future reporting. All while respecting the brand’s specific business model and tone of voice.

MY SERVICES

Research & Ideation
Concept (Bespoke Impact Framework)
Content Management (sourcing/distilling/assessing and translating impact data into compelling narratives)
Writing & Editing

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