This was the hotel group’s first sustainability report, which is why it involved a deep research and analysis to understand, curate and assess the company’s impact-related practices and aspirations. As a result of collaborative workshops, brainstorms with the client, analysis of their operations, partnerships and best practices in the field, I devised a bespoke impact framework, tailored to the needs of the client and accommodating their goals, challenges and relevant metrics to track their impact on annual basis. This work not only rendered a coherent, comprehensive snapshot of Empiria’s current sustainability efforts, but also created the foundation and template for future reporting. All while respecting the brand’s specific business model and tone of voice.