SCORPIOS Global Website (2023)

Scorpios was at a pivotal strategic point, venturing into new continents and broadening their established portfolio of beachside entertainment and inspirational gatherings. They needed a global website to reflect that evolution.

My role as chief editor and copywriter for the website underpinned the reshaping of the whole brand identity, narrative and tone of voice, preparing the first communication channel of this long-matured brand transformation. In addition to writing and editing all text elements of the website, my task was to create/ sense-check content structure and storytelling in collaboration with design, development, and marketing teams, and to set guidelines to align all input to the brand strategy.